Govt. of Pakistan

Pakistan Horticulture Development & Export Company
Ministry of Commerce, Govt. of Pakistan

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FOODAG 2025

PHDEC Hosts The Honourable Minister for Commerce, Mr. Jam Kamal for Horticulture Sector Development Podcast Recording

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Latest Podcast

Upcoming Events

Unlocking the Premium Market Potential of Pakistan's Chilgoza through Improved Post-Harvest Practices, GI Recognition, & Sustainable Export Value Chains

PHDEC (Government of Pakistan) is inviting you to a scheduled Webinar.

Topic: Unlocking the Premium Market Potential of Pakistan’s Chilgoza through Improved Post-Harvest Practices, GI Recognition, & Sustainable Export Value Chains

Date & Time: Monday, Jun 29, 2026 11:00 AM (PST)

Zoom Link
https://us02web.zoom.us/j/89902912175?pwd=OMpTfganBHxjWeT01GjiS2HrMWKVAb.1

Meeting ID: 899 0291 2175
Passcode: 12345

Compliance & Quarantine requirements of the Australian Market for Mango

PHDEC & TDAP (Government of Pakistan) is inviting you to a scheduled Webinar.

Topic: Compliance & Quarantine requirements of the Australian Market for Mango

Date & Time: Tuesday, Jun 23, 2026 01:00 PM (PST)

Zoom Link
https://us02web.zoom.us/j/86965871655?pwd=drJWQUok6VGaLO7Smm8V5BrG3M37QD.1

Meeting ID: 869 6587 1655
Passcode: 12345

PHDEC’s Mango Bagging Program and Its Role in Export Growth

Pakistan Horticulture Development & Export Company (PHDEC)’s mango bagging initiative is considered a significant success story, transforming Pakistani mangoes by protecting them from pests, enhancing their appearance, reducing pesticide use, and enabling access to high-value international markets, leading to better prices and increased export potential for growers. Starting as a pilot in 2023, the program rapidly expanded, with millions of bags distributed by 2024-2025, demonstrating its effectiveness in improving quality and meeting global standards.

Latest Events

PHDEC organized a webinar on export-quality garlic production, guiding stakeholders on post-harvest management, value addition, and international quality standards to strengthen export readiness.
PHDEC facilitated a B2B meeting between Pakistani citrus exporters and Freshippo to expand Kinnow exports to China through stronger retail market linkages and export readiness.

PHDEC met with a Balochistan delegation to strengthen olive and horticulture exports through capacity building, technical training, B2B linkages, and value-added processing initiatives.

PHDEC, in collaboration with the Potato Research Institute Sahiwal and Punjab Agriculture Department, organized a workshop on strengthening Pakistan’s potato value chain through quality seed, value addition, and export-oriented practices.

Pakistan Horticulture Development

Pakistan Horticulture Development & Export Company (PHDEC) is a government-owned entity under the Ministry of Commerce, dedicated to promoting the growth and global competitiveness of Pakistan’s horticulture sector. It aims to enhance the export potential of fruits, vegetables, and other high-value crops through value chain development, capacity building, market linkages, and infrastructure support. PHDEC plays a vital role in facilitating growers, exporters, and processors by providing technical assistance, international certifications, and access to global markets. Through policy advocacy and stakeholder engagement, PHDEC continues to foster innovation, sustainability, and inclusive growth in horticulture.

Tenders & Notices

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Media Corner

Pakistan Horticulture Development & Export Company’s Media Corner showcases a dynamic hub of multimedia content including visual campaigns, newspaper features, and a rich video gallery designed to highlight its outreach and stakeholder activities. Here, viewers can explore recent webinars, workshops, and national campaigns that illustrate PHDEC’s commitment to enhancing horticultural standards and export readiness. Contact information for the head office in Islamabad is also provided, ensuring accessibility and engagement through traditional and digital media channels

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